Sphere of Influence
Sphere of Influence sets the stage for everything else – it’s an MBA + PhD education in creating an effective, customer-centric, value-driven business in the 21st century.
André has created a masterpiece of deep strategic thinking combined with hard-hitting, practical, actionable advice.
Sphere of Influence (SOI) covers the entire “front-end” of the marking funnel.
I mean everything that happens leading up to someone adding themselves to your email list or taking a desired action.