Flip the Script: Getting People to Think Your Idea Is Their Idea
A new approach that works on this simple insight: Everyone trusts their own ideas.
Rather than pushing your idea on your buyer, you can guide them to discover it on their own, they’ll believe it, trust it, and get excited about it.
Then they’ll buy in and feel good about the chance to work with you.
He’ll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking.
He’ll even show you how to become so compelling that buyers are even more attracted to you than to your product.