All You Need Is a Good Idea
How to create powerful marketing and advertising ideas that will dramatically increase sales for your business.
A fun, easy-to-read how-to with practical advice for small businesses struggling to develop good marketing ideas.
This book is the perfect guide to creating truly powerful marketing messages.
What marketers need most these days is a good idea that actually works! Jay Heyman has written a guide to creating these ideas, and put it all down in a wonderfully clear and creative book that should be part of every successful marketer’s how-to library.