Straight Line Persuasion

How to ethically persuade anyone to take any action… plus increase your income, sales, closing rate and confidence.


The four core elements of the inner game of sales.
How to instantly squash objections and limiting buying beliefs, turning skeptics into buyers.
The four key elements to creating ethical presentations that actually close the deal.
The ten-step formula for building a never-ending stream of customer referrals and creating customers for life.
The step-by-step process of straight line negotiating, including the seven magic words that allow you to get the lowest price every time.

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