No BS Marketing to Seniors and Leading Edge Boomers
This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers.
What leading-edge boomers and seniors buy and why they buy it
Opportunities with The Affluent and The Still-Working
The power of profiling
The New American Family
The 10 best advantages of marketing to boomers and seniors and how to leverage them