Dan Kennedy – Make ‘Em Laugh & Take Their Money
The book contains thoughtful insight but also simple shortcuts.
Reading it, you’ll get a better appreciation for the humor around you and humor professionals who entertain you, and you’ll exit stage left with humor strategies and tricks you can use. Even if you’re not all that funny.
People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage–for any speaker, salesman or writer.